Our Visions and Values
Delivering high quality, category-building, great value products with exceptional service. That sentence has guided every decision since we started in 2008, and it is the reason Greener Cleaner exists in the form it does.
What we stand for
Customer service · Innovation · Quality · Value · Family run
How we work
Understanding your needs
We start with the job people are actually trying to do, not with what is easy to manufacture.
Sourcing quality
High quality products and packaging, chosen to last rather than to hit a price on paper.
Creating dynamic brands
Brands with a clear point of view, built to earn their place on a shelf and in a home.
Competitive pricing
A price that competes with ordinary brands, without quietly compromising on what is inside.
A family business with global reach
Greener Cleaner is a brand of Vitality House Ltd, a family-run business established in 2008 and based in Dorking, Surrey. We work with carefully chosen global manufacturing partners, and with retail partners in international markets including the USA, Canada, the Middle East and Europe.
Being family run is not a detail we mention for warmth. It means decisions are made by people who answer for them, and it is why we can take a longer view on materials and quality than a business reporting quarterly.
Cleaning that performs and gives back
Greener Cleaner is a range of unique cleaning products that deliver superior cleaning results and are kinder to the environment. Not one at the cost of the other.
Every product is made from 100% recycled plastic, taking material that has already been used and keeping it in circulation instead of adding new single-use plastic to the world. The products are highly effective and competitively priced, because an eco choice that costs more or cleans worse is not a choice most people will make twice.
Our microfibre cloths clean with just water, removing grease, dirt and bacteria without a spray. That reduces the chemicals used in the home and released into the environment, and it removes the repeat purchase of disposable wipes and trigger bottles.
They are machine washable up to 100 times and carry Allergy UK's Allergy Friendly Product accreditation.
Common questions
Who is behind Greener Cleaner?
Greener Cleaner is a brand of Vitality House Ltd, a family-run business established in 2008 and based in Dorking, Surrey. We design the range in the UK and work with selected global manufacturing partners.
Where are Greener Cleaner products sold?
Direct from this website, through UK retailers, and internationally through partners in markets including the USA, Canada, the Middle East and Europe. See our stockists.
What makes Greener Cleaner different from other eco brands?
Most eco cleaning brands sell liquids. We make the tools: brushes, brooms, cloths and sets, all from 100% recycled plastic, designed so that choosing the environmental option does not mean accepting worse cleaning or a higher price. See how they are made.
How does the business give back?
We are a certified member of 1% for the Planet, giving 1% of sales to environmental causes, and in the UK we support Surfers Against Sewage. Read more on Go Green.